Vudoo, the advertising commerce technology company, has recruited ex-Football Federation Australia boss Ben Buckley to its board. In addition, former Covatic executive Sarah Lawson Johnston has been appointed as Managing Director for Europe, the Middle East, and Africa (EMEA). These strategic appointments come as Vudoo continues to expand its global footprint.

Buckley brings a wealth of experience to Vudoo, having held senior roles at Nike, Foxtel, COSOL, the Australian Football League, and the North Melbourne Football Club. His role at Vudoo will involve providing strategic guidance and oversight as the company expands internationally.

"We are thrilled to have Ben on Vudoo’s board. He’s a perfect fit as we continue to scale the company as he brings a wealth of experience from his roles in business and sport. We look forward to the exciting opportunities his expertise will bring to the table,” said Vudoo CEO and founder Nick Morgan.

Buckley also expressed his enthusiasm for his new role, stating, “Having recently planted their flag in the Americas, Vudoo continues to grow from strength to strength, and Nick and team have been doing a fantastic job. I look forward to contributing to Vudoo’s success and helping it expand further. Vudoo’s solutions are second to none and I’m proud to represent a locally born company kicking goals globally.”

Lawson Johnston, with 30 years of experience in the advertising technology industry, has been appointed as Managing Director for EMEA at Vudoo. This move is part of Vudoo's global expansion strategy, a year after the company launched its product into the international market.

"We are delighted to welcome Sarah to Vudoo," said Morgan. "Her wealth of experience and deep expertise in the advertising technology sector will be invaluable as Vudoo seeks to continue on its trajectory. The region is a crucial growth sector for Vudoo, particularly as commerce media rapidly reshapes how brands engage with consumers and their evolving demands."

Vudoo, founded in 2017, offers interactive, shoppable ad formats. The company has established partnerships with publishers including News Corp, Scroll Media, Are Media, and New Zealand Media and Entertainment (NZME). Its global clients include Forever New, S&P Global, and Kohler.