Volkswagen Group Australia (VGA) has announced the appointment of We Are Social as its social agency of record for key brands, following a competitive pitch process. This expands on We Are Social's existing five-year partnership with Audi.

The agency will lead social strategy and execution for Audi, CUPRA, Škoda, and Volkswagen Commercial Vehicles.

We Are Social will be responsible for building the group’s social strategy across the four brands, including targeted channel management, creator engagement, and the execution of socially-led brand and model campaigns. VGA said it chose We Are Social for its ability to deliver best-in-class social thinking and execution at scale in the competitive premium automotive sector.

"Building on our successful five-year partnership with Audi, we’re thrilled to expand the relationship with Volkswagen Group Australia. This win is a testament to our team's commitment to innovation and our deep social expertise. Working with iconic brands like those within VGA’s portfolio inspires us to continually push creative boundaries to help drive growth across the portfolio," said Suzie Shaw, CEO, We Are Social Australia.

We Are Social is a globally recognised, socially-led creative agency with over 1,300 people in 19 offices around the world. The agency is part of Plus Company.