A global campaign, 'Break The Record', has been launched by cummins&partners NYC, Hope & Glory PR, Ladbury PR, and the 7stars, in partnership with Together for Girls, to combat childhood sexual violence.

The campaign is supported by a book which documents the global prevalence of childhood sexual violence and provides a practical framework to end it. The book reveals new research conducted by Together for Girls, UNICEF, and other partners, indicating that 82 million girls and 69 million boys have experienced some form of sexual violence in the past year. It's been co-written and designed by cummins&partners NYC.

The campaign aims to set a Guinness World Records title for the most countries ever represented at a childhood violence summit, expected to be broken at the Global Ministerial Conference in Bogotá on November 7-8, 2024.

"Once in a blue moon, the stars align to present the rarest of opportunities: a chance to build something that’s both creative and genuinely impactful. This, for us, was that opportunity," Louis Lunts, Managing Director of cummins&partnersNYC, said. "We had groundbreaking research which – for the first time ever – revealed the global prevalence of childhood sexual violence. We had a chance to influence the largest ever summit on childhood violence, slated to welcome delegates from 120+ countries.

"Most importantly, we had a brave client willing to push boundaries, build a coalition, and lead the charge towards ending childhood sexual violence around the world. When life throws you a bone like that, you grasp it with both hands. That’s what the entire team has done with ‘Break The Record’, and we couldn’t be prouder to see it launch."

The campaign was developed in partnership with survivors of childhood sexual violence, represented by The Brave Movement. The book is published in English, Spanish and French, and is structured in three parts: Understanding Childhood Sexual Violence, Addressing Childhood Sexual Violence, and What can I do?

The book launch is supported by a global outdoor, digital and social media campaign across the USA and the UK, as well as earned media support from over 50 influencers and celebrities around the world. The campaign and book will have a major presence at the Global Ministerial Conference on Ending Violence Against Children in Bogotá, including a large installation at the conference venue, developed by Creative Giants.

Dr. Daniela Ligiero, CEO and President of Together for Girls, said the Break The Record campaign is a monumental step in our ongoing work to end childhood sexual violence.

"Through our partnership with cummins&partners and the wider agency team, we have created something truly groundbreaking. This campaign not only sheds light on the horrific prevalence of abuse, but it also offers practical, evidence-based solutions for policymakers and advocates alike," she said.

"The collaboration and commitment from these agencies has been instrumental in amplifying our message, challenging the status quo, and reaching audiences across the world. This work is more than a campaign—it’s a major step in our global movement toward prevention, healing, and justice. Together, we are breaking the silence and setting a new standard for what is possible in the global effort to end childhood sexual violence."

The campaign directs viewers to a dedicated landing page to take action and read a digital version of the book in all languages.