Independent media agency Yango has announced several senior appointments as it seeks to strengthen its offerings in SEO, strategy, account management, and media planning.

The new appointments include Hannah Mannion as SEO & Content Director, Eb Yusuf as Head of Strategy, Natalie Murray as Head of Media Planning, and Natalie Clark as Client Solutions Director.

Mannion brings with her a wealth of experience from various digital marketing agencies, including Jaywing and Indago Digital, as well as PHD in the UK. Yusuf, with 20 years' experience in strategy roles, has previously worked as marketing lead for Twentieth Century Fox and Head of Strategy at OMD for Roadshow Films. Murray, with over two decades in the media industry, has worked across prominent Australian publishers including Nova Entertainment, SCA and MTV. Clark, who joined Yango as an Account Manager in 2017, has also worked at Nine Entertainment and Adconion Media Group.

Yango, which recently adopted a full-service media model and expanded its remit to include SEO and content, communications strategy, and full-service media planning and buying, has secured a number of new business wins. These include Chinese electric vehicle manufacturer BYD’s local distributor EV Direct, CBHS Health, Frasers Property Industrial, and Scape Student Living.

"We’re thrilled to have bolstered our senior ranks with four highly experienced appointments. All bring new skills and expertise, broadening our service offering and strengthening our capabilities. Our decisions always revolve around our ‘People Focused, Results Driven’ positioning, which champions our people, clients and audiences, along with measurable results. Recruiting highly skilled staff and extending our capabilities is a critical part of our growth plan for 2024," said Nick Murdoch, Yango Managing Partner.

"Yango is an exciting place to work. The agency’s commitment to delivering best-in-class strategies has created a solid foundation for expanded SEO capabilities and a blended media approach. I’m excited to see what’s to come in 2024," added Hannah Mannion, SEO & Content Director at Yango.

"As a culture-first marketer, Yango is a good fit. It’s fantastic to be part of the business as it expands to address a broad spectrum of marketing touchpoints," said Eb Yusuf, Head of Strategy at Yango.