LiSTNR, the digital audio platform, has announced a significant update to its app, the largest since its launch in 2021, with an emphasis on personalisation, easier content navigation and dedicated music tab.

The update introduces a host of new features and enhancements, developed in response to feedback from LiSTNR's 1.8 million-strong signed-up customer base. The aim is to make the LiSTNR app faster, more intuitive, and personalised.

Among the new features is a simplified navigation system covering home, discover and library\. There's also a personalised homepage, new tabs for popular content types and plans for a sports tab shortly, a redesigned Radio tab, a new Music tab, a Discover option for intuitive search based on category and genre, and an improved Library so users can see the content they're following, listened to and downloaded plus latest podcast episodes.

SCA Chief Technology and Operations Officer, Stephen Haddad, pointed out the app, which launched in 2021, has been developed from the ground up within SCA.

"This new version of the app, our biggest since LiSTNR launched, will deliver our 1.8 million-plus signed-up users a truly personal experience. We have listened to and taken on board user feedback to produce the ultimate audio user experience, making content easily accessible and the app faster and fun to use," he said.

The update is not just about improving the user experience. It also brings benefits for advertisers said SCA Chief Commercial Officer, Seb Rennie.

"The LiSTNR app is enabled with best-in-class technology to deliver unique and unrivalled targeting, attribution, contextual solutions and advanced dynamic creative optimisation for advertisers ensuring that this, along with LiSTNR's highly engaged audience of more than 1.8 million users, means the most advanced and effective digital audio solutions are now available at LiSTNR," he said.

All LiSTNR users will retain their user accounts and preferences as the new app launches. Users with auto app updates on do not need to take any action, while those with auto updates off simply need to update the app on their smartphone.