Fetch TV and Kargo have announced a strategic partnership aimed at driving sales of premium video advertising inventory on the Fetch aggregation platform.

Fetch TV provides access to a large-scale, engaged TV audiences via advertising supported FAST and subscription channels. Kargo will offer advertisers the opportunity to reach the Fetch audience with targeted programmatic or direct advertising campaigns, working in concert with Fetch's in-house advertising team. Campaigns can be purchased as either pure video buys or allow advertisers to overlay Fetch inventory with Kargo's advertising solutions and targeting.

Fetch TV Head of Advertising Melissa Fitzgerald, cited great success with the launch of video advertising on Fetch, with demand growing every day.

"Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners," she said. "Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.”

Kargo has developed a suite of enhanced pre-roll advertising solutions that have been proven to work much harder than standard pre-rolls, according to Kargo GM APAC, Robert Leach.

"Over the last couple of years Kargo has brought this experience to enhanced CTV advertising with some of the world's largest broadcasters. The results have been amazing, with dramatic increases in ad recall, brand awareness, consideration, favorability and purchase intent when compared to standard CTV pre-rolls," he said.

"This partnership marks a major milestone in shaping the CTV landscape of Australia. Merging Fetch TV's top-notch content delivery with Kargo's cutting-edge advertising solutions not only enhances the audience's ad viewing experience but also boosts brand favorability and recall. It's a win-win situation for everyone involved."

Fetch TV continues to add scale through the ongoing migration of the Telstra TV base of around 700,000 subscribers across to Fetch following the telco's acquisition of a majority share in Fetch TV in 2022. Fetch TV was launched as one of the first Australian aggregation platforms in 2010, and brings together Free-to-Air channels, BVOD, SVOD, FAST and premium subscription channels, plus YouTube, and a TV and Movie Store with over 11,000 titles.

Fetch TV said it's continuing to expand the range of free content available to users via a growing selection of FAST channels, with the current selection of twenty channels expanding to thirty-two in April.