Australian adtech company BigAds has integrated Oracle Contextual Intelligence into its Buddy Decarbonise platform to offer cookieless targeting solutions for digital advertising campaigns.

Oracle Contextual Intelligence operates without relying on cookies, addressing personal privacy concerns and complying with legislation. The platform provides advertisers with enhanced granularity, transparency, and control over targeting tactics. The Predicts targeting solutions utilise AI technology to broaden the reach of content.

The collaboration responds will leverage the platform's Predicts targeting solutions, which utilises AI technology to broaden the reach of content.

The integration of Buddy with Oracle includes flagship ad technology, such as Moat/Oracle brand safety, which ensures advertisements are shielded from appearing on sites or content that could jeopardise the advertiser's brand.

"Oracle's commitment to eradicating threats, combating fraud, and ensuring high-quality ad inventory is pivotal for maintaining a safe and suitable context," said BigAds CEO, David Green.