Ogilvy NZ has strengthened its local offering with the appointment of Aaron Goldring as Creative & Experience Design Director. Goldring brings over 23 years of experience in the digital, creative, and design fields, having previously worked at leading digital design and customer experience agencies such as DDB’s Tribal in New Zealand, and Partners Andrews Aldridge and Ogilvy One in the UK.

Steve Kane, Group Managing Director, Ogilvy NZ, said of Goldring's appointment, "As a strategic, creative and experience design expert, Aaron brings a strong agency pedigree working with both local and global brands. He’s a proven leader and a dab hand at helping clients navigate the ever-changing digital landscape by creating relevant solutions to complex business problems."

Goldring is set to enhance the agency's capabilities in relationship design, creative, and brand experience. He replaces Matt Oxley, who has moved to a senior strategy role with WPP Open X, a bespoke integrated agency model created to service The Coca Cola Company. In his new role, Oxley will work across the ANZ markets, using data and technology to ensure work is insightful, effective, and efficient.

"It’s awesome to be part of Ogilvy One again. Steve, Toby and the team have reinvigorated Ogilvy in New Zealand. Backed by a formidable network, we have the capabilities to help our clients deliver impactful brand experiences," said Goldring.

Oxley also expressed his excitement about his new role and Goldring's appointment, "I’m excited to be working in the APAC regional team and focussing on ANZ; it’s a great opportunity to drive digital transformation across all The Coca Cola Company brands and markets. Having Aaron as part of our local NZ team is a great addition and further improves our Ogilvy One offering."

Ogilvy One's new offering was launched globally in March, marking a significant step in the agency's ongoing evolution.