OOH-lympics: medal tally to be shown on JCDecaux digital screens

News 5 Aug 2021 - 1 min read

OOH-lympics: medal tally to be shown on JCDecaux digital screens

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Tags: Tokyo Olympics digital OOH DOOH dynamic creative

Australia’s performance in the Tokyo 2020 Olympics is quite literally going to be accessible on street corners and train stations, as part of a partnership between JCDecaux and the Australian Olympic Committee.

What you need to know:

JCDecaux is displaying the Tokyo 2020 Olympics medal tally all over Australia across its digital screens.
It’s part of a dynamic digital campaign by the Australian Olympic Committee.

The medal tally for the Tokyo 2020 Olympics will be displayed on streets across Australia in a campaign from the Australian Olympic Committee with JCDecaux.

For the duration of the Games, an updating digital medal tally will be displayed across JCDecaux’s Smartframe signs in Airport, Rail and street environments.

Australian Olympic Committee Head of Commercial Operations, Jess Hurford, said: “While we can’t travel to the Games this year, we know that Australians will be glued to coverage of the Games wherever they are, revelling in those key moments that only the Olympics can create.”

JCDecaux is the AOC’s exclusive Out-of Home partner.