IMAA now 80-strong with these 29 new indie members

News 5 Jul 2021 - 2 min read

IMAA now 80-strong with these 29 new indie members

By Sam Buckingham-Jones - Senior Writer

The IMAA has grown from five to 80 members in under 18 months.

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Tags: IMAA Sam Buchanan This is Flow indie agencies indies Indie media agencies

In the 18 months since the Independent Media Agencies of Australia launched on a boat on Sydney Harbour, it has grown from five to 80 members. Announcing another 29 firms have signed up, General Manager Sam Buchanan says it’s the “era of the indie”.

What you need to know:

The IMAA has reached 80 member agencies, 18 months after launching in Sydney.
New agency members include This is Flow, HotGlue, Bonfire and Audience Precision.

The national, not-for-profit industry association representing independent media agencies has added another 29 members swelling its ranks to 80 just 18 months since launch.

The Independent Media Agencies of Australia (IMAA) was established in February 2020 with five agency members.

Sam Buchanan, General Manager of the IMAA, said the “era of the indie” has begun. He has previously said the organisation’s “world first” trade credit insurance deal for members was a key win that saved members thousands, likewise a growing number of partnership agreements with major media vendors appealed to indie agencies.

“In less than 18 months, we’ve grown from just five agencies in the early planning stages to 80 members, and have become a truly national body, with member agencies in every state, and we’d like to welcome our newest members,” he said.

The new members of the IMAA are:

Adunion
Audience Precision
Awaken
Balmer Agency
Bonfire
Claxon
Cole Media
Digital Crew
Equality Media
Glide Agency
GDR Media Group
HotGlue
Gravia
Jarvis
Impressive
One Media Co
Merged Media
Saint Mob
Oxygen 360
Shell Media
Seed Advertising
Taska Media
Shines Digital
The Tilt Agency
The Advertising Room
This is Flow
The Way Agency
White Lab Media
Thump Media