NP Digital, a global player in performance marketing, has announced its acquisition of SearchGuru as part of expansion into the Asia-Pacific (APAC) market.

SearchGuru, with offices in Australia, India, Malaysia, Singapore, and Hong Kong, will add 120 digital marketers to NP Digital's existing 270-strong APAC team.

SearchGuru has a solid reputation in performance marketing and has worked with leading brands such as Club Med, Nespresso, Maybank, and DHL across Asia. The acquisition will bolster NP Digital's in-market SEO, paid media, creative capabilities, and top talent.

"NP Digital's agreement to acquire SearchGuru marks an exciting chapter in our journey. We are eager to welcome SearchGuru to the fast-growing NP Digital family. This collaboration strengthens our foothold in the APAC region, affirming our commitment to serving our clients with unparalleled innovation and excellence in performance marketing," said Dan Kalinski, Managing Director, APAC, NP Digital. "By synergising our expertise, resources, and unwavering dedication, we're poised to push the boundaries of what's possible in the digital marketing landscape and deliver greater value and impact to our clients' businesses."

CEO of SearchGuru, Larry Lim, said it's grown from a local 4-man agency to a regional player with over 120 specialists while delivering 11 consecutive years of revenue growth in the process.

"Joining NP Digital will elevate us further to the global stage, while simultaneously allowing us to also tap into their vast industry skill set and experience, in-house tools and established processes," he said.

The combined entity will offer a comprehensive suite of performance marketing solutions from media, creative and content to CRO and data. Financial terms were not disclosed.

CEO of NP Digital, Mike Gullaksen, sees this as a reaffirmation of its commitment to customers.

"This acquisition reaffirms our commitment to customers by expanding and diversifying our APAC talent and capabilities, better enabling us to support their needs and take advantage of new opportunities around the globe. Integrating SearchGuru into our ecosystem not only expands our industry-leading scale and expertise, but now enhances our ability to empower APAC businesses with cutting-edge digital strategies and measurable results culturally and geographically."

NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands and has 800 employees in 20 different countries.