Spirit of Tasmania has appointed CHEP Network as its new creative agency, following a competitive tender process.

The agency began work on the account on 1 January 2024, offering a full suite of creative services, including brand strategy and creative services for television, print, radio, outdoor and digital advertising. These services were previously provided by Publicis Groupe agency Leo Burnett.

"We’re entering an exciting time for the Company with two new ships on the way which will significantly increase our capacity and elevate the on board experience for our passengers," said Spirit of Tasmania Chief Executive Officer and Managing Director, Bernard Dwyer.

The company is entering a growth phase, with two new ships set to increase capacity and enhance the passenger experience. CHEP Network, a full-service advertising agency with locations in Melbourne, Sydney and Brisbane, will build on the 'Be a Spirited Traveller' concept that has been central to Spirit of Tasmania's creative strategy for the past seven years.

"We were incredibly impressed with CHEP’s ability to understand our brand and demonstrate how they would harness the opportunities presented by the arrival of new ships to engage with our existing and prospective audiences," Dwyer said.

"Travelling on the brand new ships across the Bass Strait is going to be a genuinely unique experience. We’re looking forward to partnering with everyone at Spirit of Tasmania to create work that’s equally special," said CHEP Network Chief Executive Officer,Lee Leggett.