Ecommerce Equation, a growth marketing business with a platform that provides community enabled education and training around digital marketing, has announced a strategic partnership with Glow Capital Partners.

The company, which is behind brands such as LSKD, TileCloud, and Who Is Elijah, has been making strides in the ecommerce sector since its inception in 2020. Ecommerce Equation's platform has grown to over 2,000 members, collectively approaching a turnover of $1 billion.

Founder Jay Wright will retain 59.9% of the company and continue in his role as CEO. Joining the Ecommerce Equation board will be Kate Morris, Justin Ryan, and Annie Chen from Glow Capital Partners. Glow Capital Partners typically invests between $10 million and $50 million in companies with an enterprise value in the range of $20 million to $100 million, but further details of this particular deal have not been disclosed. This partnership marks Glow Capital's second investment, following its initial investment in Cargo Crew last September.

"This is an epic partnership for the Ecommerce Equation community and I’m thrilled our members will benefit from the experience of the best consumer brand brain in the country, Kate Morris. With the support of Glow, we will continue to expand the breadth of our offering for our community and further enhance their experience," Founder and CEO of Ecommerce Equation, Jay Wright, said.

Morris expressed her excitement about the partnership, stating, "We’ve had many conversations with fast-growing consumer and industrial brands and were intrigued to discover that many of the impressive ones are members of Ecommerce Equation. So we had to meet with Jay and have a conversation about partnering."

Managing Partner at Glow Capital Partners, Justin Ryan, praised Ecommerce Equation's impact on the industry.

"Ecommerce Equation has been at the forefront of redefining how businesses manage their digital marketing, successfully empowering brands to develop their in-house capabilities and resulting in some remarkable ecommerce growth stories."

Associate Director at Glow Capital Partners, Annie Chen, highlighted the potential for growth in the ecommerce sector, which is anticipated to grow to $2.7 trillion by 2026.

"With the global ecommerce sector anticipated to grow to $2.7 trillion by 2026, the Glow team is thrilled to be working with the Ecommerce Equation team to help ecommerce-enabled brands scale."

The final close of the fund is scheduled for 30 March, 2024.