Adtech firm Veridooh has announced a partnership with global Programmatic Out of Home (OOH) Supply-Side-Platform (SSP), Place Exchange. Veridooh's Smart Creative verification technology will now be available to all programmatic OOH buyers using Place Exchange's SSP globally.

This technology enables brands, media owners, and agencies to independently track and verify the delivery of programmatic Digital Out of Home (DOOH) campaigns in near real-time.

Unlike other verification services, Veridooh said it uses independently-collected campaign data through its patented Smart Creative technology to verify against campaign impression goals and targeting conditions. A recent survey from the Digital Place-based Advertising Association (DPAA) revealed Independent Verification is considered by US Omnichannel advertisers to be the top Measurement/Attribution capability that will drive future growth in DOOH.

"Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home campaigns, just as they would expect from every other channel they invest in," said Veridooh co-founder Mo Moubayed. He added that the partnership with Place Exchange is crucial as it leads in driving programmatic DOOH innovation.

Place Exchange CEO Ari Buchalter echoed this sentiment, stating the partnership will ensure advertisers have full visibility and confidence that their campaigns are working.

"Place Exchange was founded with a belief in the power of programmatic to deliver results for brands and publishers and a commitment to transparency. Ensuring advertisers have full visibility and confidence that their campaigns are delivering as planned is an important part of this," he said.

Place Exchange was founded with a commitment to transparency and a belief in the power of programmatic to deliver results for brands and publishers.