Unilever appoints Mindshare to media duties

News 4 Sep 2023 - 2 min read

Unilever appoints Mindshare to media duties

By Staff writer

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Mindshare wrestles back Unilever from PHD after an eight year gap.

Unilever has handed its $40m media account to GroupM’s Mindshare.

The account was previously handled by Omnicom’s PHD.

Mindshare handles the bulk of Unilever’s media duties globally, and was its media agency in Australia and New Zealand before PHD won the business in 2015.

The FMCG giant is one of several large global reviews that has hit the domestic market recently, with VW Group, Nestle, and Kia also under review.