Skip to main content
Industry Contributor 5 Aug 2019 - 2 min read

Google eyes the AI future of devices

By Tim Addington - Director - TAG PR

Google’s Asia Pacific chief marketing officer Simon Kahn spoke at Advertising Week APAC on how it’s looking at the future of digital immersion.

 

Key points

  • Artificial intelligence and machine learning are driving fundamental shifts in the capabilities of devices and how we use them.
  • From learning how to use, play and interact with devices, computers are now learning about us, which will revolutionise device utility. 
  • Devices will become more intuitive, perceptive and will always be available. 
  • Brands urged to think more creatively and develop more immersive customer experiences

 

The computers are coming and as AI and machine learning develops, how we interact and use devices will change fundamentally, opening up a world of new possibilities for consumers. 

That was the message from the technology behemoth who has broadly categorised future digital utility into the three As:

Assist - helping us to do things we want to get done in an easy and natural way.

Augment - taking our real-world experiences and deploying digital information and tools into those real-world experiences to make them richer.

Accelerate - machine learning and AI means we can now solve problems big and small that have been affecting society for years and at a speed never seen before. 

Unsurprisingly, Google already has or is developing the toys to facilitate this revolution.

Kahn highlighted Google Lens, Google Duplex and TensorFlow, the open sourced artificial intelligence library it has also developed, to show how AI will transform our lives for the better. 

From opening up the world with voice and gesture controls to the 800 million people worldwide who are functionally illiterate, to processing thousands of retinal scans to highlight which patients are most at risk of diabetic blindness, Google is readying for the oncoming digital revolution. 

While Google is excited about how this transformation will benefit consumers, business and governments around the world, the elephant in the room, that of privacy, is one that industry and regulators are “still trying to grapple with”, Kahn said.

Computers may be learning about us at rates never seen before, but what does that mean for our privacy?

 

What do you think?

Search Mi3 Articles