Independent Media Agencies of Australia (IMAA) today announced an alliance with thenetworkone, the world’s largest independent agency network, that provides its members with a range of benefits and access to events.

Established in 2006, thenetworkone is the world’s largest network for independent agencies of all disciplines, with 1,200 agency members across 109 countries. Members are provided with a network-on-demand that enables them to find partners and specialists where and when they need them.

thenetworkone enables independent agencies to compete effectively with the major communications holding companies and consulting businesses.
As part of the alliance, all IMAA members will also become members of thenetworkone, with benefits including its free inter-agency staff exchange, member events, newsletters, reviews, networking and information sharing.

thenetworkone can also facilitate agency partnerships if IMAA members require agencies in other disciplines beyond media, in Australia or in other markets, including the creation of bespoke networks of ‘go-to-partners’ for specialist agencies that require a depth of knowledge, such as healthcare.