We Are Explorers has promoted Tim Ashelford, a seasoned professional with over seven years of service with the Australian digital adventure media brand, to Managing Director.

In his new role, Ashelford will be responsible for driving the success and growth of the media brand's digital publication and content studio. His responsibilities will span across publishing, commercial operations, and technology, leading a team throughout Australia.

We Are Explorers is a BCorp media brand aimed at encouraging Australians to live more adventurously and protect the natural world. It reaches over 3 million Australians a month.

"Tim's progression from freelance writer in 2016 through to Managing Director over the past 7+ years is a cracking career story and exemplifies his dedication, passion, and commitment to the ethos of We Are Explorers. His depth of industry understanding and unwavering dedication to our mission to get everyone outside make him the ideal person to lead our team into the future," said Founder & CEO of We Are Explorers, Henry Brydon.

In response to his new appointment, Ashelford said, "I'm exhilarated by this opportunity to deepen our impact and my own personal skillset as we tackle the dynamic challenges of digital publishing. I'm keen to pair my understanding of our audience's needs with those of our wonderful clients to continue to grow We Are Explorers as a voice for the outdoors."

As part of its growth strategy, We Are Explorers plans to launch an event calendar, accommodation and tour vertical in 2024 and 2025 in its quest to become a one-stop-destination for Australians seeking outdoor lifestyles.