Independent podcast company, Acast, has announced a strategic partnership with Digital Loop to strengthen its commercial presence in Western Australia.

The collaboration aims to provide local insights and expertise, with commercial representatives on the ground in Western Australia, to assist local brands and media agencies in accessing Acast's suite of digital audio offerings. This move comes as the digital audio sector continues to experience rapid growth in Australia.

Acast's products have seen wide adoption across Australia, with commercial teams operating in Sydney, Melbourne, and Brisbane. The partnership with Digital Loop is set to commercialise podcasting in Western Australia, a market with a robust and expanding digital audio sector. Acast operates worldwide and is headquartered in Stockholm, Sweden. It is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

"Acast’s leading products have been widely adopted across Australia, supported by our commercial team in Sydney and Melbourne along with established representation in Brisbane. Given the robust and expanding digital audio market in Western Australia, the decision to allocate dedicated local sales resources was timely. Chris and the Digital Loop team understand the unique nuances of this local market, boast strong credibility in WA and are a great fit for Acast’s vision," said Henrik Isaksson, Acast Managing Director AU/NZ.

Digital Loop represents digital publishers across News, Lifestyle, Culture, Music and Technology, offering display, video, content, social and audio marketing channels. The partnership with Acast will help to leverage these channels to further promote podcasting in Western Australia.

"Podcasting is a highly engaging audio format, due to the personal nature of its consumption, and provides advertisers a level of attention that you don’t get with traditional radio. It is an exciting, dynamic space in digital audio, and Acast is delivering audio solutions in meaningful and highly targeted ways that have never been possible previously. Digital Loop already has strong experience in commercialising podcasting and it is a privilege to be able to represent Acast in the Western Australia market," said Chris Coufos, Managing Director at Digital Loop.

Acast's marketplace spans 100,000 podcasts, 2,700 advertisers and approximately 400 million monthly listens, making it a significant player in the global podcasting industry.