Uber One has recruited R&B artist Michelle Williams for the latest iteration of its 'Savings that don't disappoint' campaign, via Special Australia.

First introduced during the Australian Open in January, with tennis legend Andre Agassi, the series is built on the premise that while life is full of disappointments, Uber One savings are not.

In the new spot, Williams, who rose to fame alongside Beyonce and Kelly Rowland as a member of R&B group Destiny's Child, plays up her lack of fan recognition with a series of mistaken identity moments.

Uber Eats ANZ Brand Lead, Channa Goonasekara, said: “Michelle Williams brings star power and great comedic timing throughout the hero film and supporting creative. Through her performance she’s able to contrast the disappointment of being the ‘least favourite child’ with the joy of being an Uber One member. After this campaign, we’re confident more people will be saying Michelle’s name and realising that Uber One is savalicious.”

Special Uber APAC Creative Directors, James Sexton & Sarah Parris, said the second instalment of the ‘Savings that Don’t Disappoint’ campaign Michelle Williams pokes fun at something the internet has been talking about for years.

"Michelle’s success and accolades are inarguable but in an iconic 90s girl group packed with megastars, it can be hard to stand out,” he said.

Williams herself expressed her enjoyment of the campaign. “I love visiting Australia, I love the savings I score on Uber One and I love the Australian sense of humour, so this campaign was fun for me," she said. “You don’t have to be famous like me to have Uber One savings.”

The campaign will run from 3 March through April across TV, BVOD, online video, OOH, radio, CRM, social and owned channels.