NOVA Entertainment has launched a refreshed brand identity for Adelaide commercial talkback station, Fiveaa, introducing the new tagline 'Always Adelaide'.

It's an evolution from the previous 'Talking Adelaide' strapline, with new logo maintaining the brand colours of red, black and white but with a more dynamic word mark and a speech box.

NOVA Entertainment Chief Growth Officer, Adam Johnson, said: “As FIVEAA looks to the future and is committed to serving the evolving needs of its audience, the brand refresh is a brilliant nod to the station’s enduring legacy, while bringing the brand’s identity into 2024 and beyond. ‘Always Adelaide’ and the associated ad campaign to launch it encapsulates FIVEAA’s continued commitment to Adelaide listeners.

"We researched the new direction heavily and the data suggest that current listeners love the new approach and that the new branding will also entice new listeners to the station.”

Fiveaa Station Manager, Craig Munn, highlighted the cast of characters working on the station, including Breakfast Show hosts, David & Will, and recent additions, Jade Robran, Graeme Goodings and Jess Adamson to the extended Breakfast team.

Fiveaa Matthew Pantelis in Mornings, new recruit Stacey Lee in Afternoons, Rowey & Timmy G in Drive, Leith Forrest in Evenings and our entire content team, we’re excited about what the future holds for the station and excited to share the new FIVEAA with the people of Adelaide.”

The brand refresh will be applied to the digital identity of the brand including the FIVEAA Player app and FIVEAA website, as well as on-air via station imaging. The new look will also feature on multiple heavyweight outdoor advertising campaigns and partnership signage around Adelaide.

FIVEAA is Adelaide’s only commercial talkback station, with a lineup including David Penberthy, Will Goodings, Matthew Pantelis, Stacey Lee, and others. FIVEAA has partnerships with the AFL, Port Adelaide Football Club, Adelaide Strikers, Adelaide 36ers, Adelaide Thunderbirds, Gluttony and the Adelaide Cabaret Festival. According to GFK radio ratings, FIVEAA is Adelaide’s most streamed radio station.