News Corp Australia's research think-tank, The Growth Distillery, has announced the launch of its 2024 research and intelligence program, with over 30 research projects and programs spanning 20 industries and sectors.

The initiative also includes six exclusive workshops for marketers, an expanded industry-focused vodcast series, and 15 major in-market actions and events.

The five main programs of The Growth Distillery in 2024 are: The Influence Codes, Moments that Matter, Reframe, Nudge, and Beliefs of the Nation. These programs aim to provide marketers with valuable insights into consumer behaviour and equip them with the tools to create authentic and meaningful connections with their audiences.

"Following the success of The Growth Distillery launch 12 months ago, I'm delighted to kick off our 2024 insights offering. The program reflects our commitment to tackling the most pressing challenges faced by Australian brands, as well as supporting our client partners growth ambitions," said The Growth Distillery Director, Dan Krigstein.

"With this year's broadened insights program and a significantly expanded slate of events and workshops, we're aiming to equip marketers and agency professionals with a deeper understanding of what's going on under the hood of Australia's consumers. We want to empower these decision-makers to better connect with their current and future audiences."

In addition to the research programs, The Growth Distillery is offering a series of six marketing workshops throughout the year. These workshops will provide marketers with the opportunity to learn how to use the insights to create authentic and meaningful connections with consumers.

The Growth Distillery has also expanded its industry-focused vodcast to 35 episodes this year, in partnership with The Marketing Academy and the Australian Association of National Advertisers. The vodcast series aims to provide marketers with in-depth insights into various industries and sectors.

"The Growth Distillery's expanded offering in 2024 shines a light on critical insights that empower brands, categories and industries to not only understand consumer behaviour but to strategically influence it. By uncovering the 'why' and 'when' behind consumer choices, this invaluable toolkit equips businesses on 'how' to adapt, innovate and influence connections to drive impactful results," said News Corp Australia Managing Director National Sales, Lou Barrett.

To amplify its content and insights, The Growth Distillery has launched a new website and social channels, including Instagram and LinkedIn. The think-tank aims to provide marketers and agency professionals with a comprehensive resource for understanding and connecting with Australian consumers.