ELLE Australia magazine has officially returned to Australian news agency shelves, with the Autumn/Winter run being the first of two biannual editions in 2024.

The 244-page issue, titled 'Bright Young Things', features actor Sophie Wilde on the cover and is targeted at Gen Z and millennial women interested in fashion, beauty, and lifestyle.

ELLE, with its 45 global editions, 37 million social media followers, and 70 million unique international browsers, is a well-established brand in the fashion and beauty industry. The relaunch of ELLE Australia is part of Are Media's strategy to establish the brand as an omnichannel fashion and beauty powerhouse for young women in Australia.

"ELLE is a fashion and beauty bible for young women who love to shop. They're obsessed with trends, new fashion and just-released beauty products. Are Media is an omnichannel media company with a strong focus on content commerce, so the ELLE reader is incredibly important to us," said Are Media General Manager of Fashion and Beauty, Nicky Briger.

The first issue includes advertisements from high-profile brands such as Dior, Dior Perfumes, Louis Vuitton, Celine, Chanel, Gucci, Hermes, RIMOWA, Swarovski, Coach, Breitling, Max Mara, Kerastase, Endota, Emma Lewisham, Chloe, Marc Jacobs, and Pandora.

"For us, print is the cornerstone of any mega publishing brand. In luxury fashion, print legitimises a brand; it's a luxury product in itself, especially in this digital age where everything's transitory. To have and to hold a hefty, luxe, gorgeous magazine is super special," Briger said.

Are Media plans to publish two editions of ELLE Australia in 2024 and four editions in 2025. The return of ELLE Australia print magazine follows the success of ELLE.com.au, which reaches a total Australian audience of over 1.6 million across all touchpoints. ELLE's social media presence includes 746,000 followers on Facebook, 303,000 on Instagram, and a fast-growing TikTok channel.

"ELLE will tap into the zeitgeist to uncover the now, next and new as we seek to pioneer discussions, trends and showcase the industry's rising stars and trailblazers," said ELLE Australia Editor, Grace O'Neill.

The return of ELLE Australia is being supported by a marketing and content push, including a podcast series, digital covers featuring rising Australian stars, out of home ads, and a partnership with Melbourne Fashion Festival.

"We're thrilled with the response so far from consumers and advertisers: it's been overwhelmingly positive from the moment we mentioned plans to bring back the print product," said Briger.