Activation Union has appointed seasoned marketing and communications professional, Bree Mankin as the agency's new Managing Partner.

The new role will see Mankin at the helm of the agency's growth initiatives and client strategy, leveraging two decades of industry experience across the APAC and ANZ.

Her past roles include stints at The Kinetic Agency and Cemenger Group's Traffik, having worked with numerous blue chip clients like Unilever, Diageo, Coca-Cola European Partners, Procter & Gamble, L'Oréal, Penfolds, Asahi, Samsung, 7 Eleven, Bonds.

"We are thrilled to welcome Bree to the Activation Union family," said Activation Union CEO, James Neale. "Her exceptional leadership skills, coupled with her extensive experience and client-centric approach, make her the ideal candidate to lead our growth and client strategy efforts. Bree's joining the team underscores our commitment to delivering unparalleled value to our clients and driving sustainable growth for our agency."

"I am honoured to join Activation Union at such an exciting time in the agency's journey, along with getting the opportunity to work again with James," said Mankin.

"I am deeply passionate about driving growth and creating impactful strategies that propel businesses forward. Activation Union's commitment to excellence and innovation aligns perfectly with my own values, and I look forward to collaborating with the team to unlock new opportunities and deliver exceptional results for our clients."