UM names new MDs for Melbourne and Brisbane, Canberra and Government

News 4 Mar 2022 - 2 min read

UM names new MDs for Melbourne and Brisbane, Canberra and Government

By Sam Buckingham-Jones - Deputy Editor

L-R: UM Australia's Brett Elliott, Anathea Ruys, Ben McCallum and Gareth Nicholls.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: UM Australia IPG Mediabrands

UM has promoted Gareth Nicholls and Brett Elliott to its leadership team, meaning the Managing Directors of all east coast UM offices have changed in the past four months.

What you need to know:

UM has appointed Gareth Nicholls as Managing Director of UM Melbourne and Brisbane, and Brett Elliott as Managing Director of UM Canberra and Government.
The appointments are effective immediately.

IPG Mediabrands’ media agency UM has promoted two people to leadership roles, naming Gareth Nicholls as MD of Melbourne and Brisbane and Brett Elliott as MD of Canberra and Government.

Recently, the agency appointed Ben McCallum to MD of Sydney.

Anathea Ruys, UM Australia’s CEO, said Nicholls and Elliott would manage and accelerate the agency’s growth after a busy past year. The three new city MDs will report to Ruys directly. Nicholls and Elliott begin immediately.