Mamamia has announced the appointment of Natalie Harvey as its new Chief Revenue Officer (CRO). Harvey is currently Seven Network's National Sales Director and will replace outgoing Mamamia CRO Tony Prentice.

Harvey's has been in roles at Mediacom, UM, and SWM. Her appointment comes as Mamamia, which claims to be Australia's '#1 women's media brand', reaches over seven million Australian women monthly across various platforms.

"I am absolutely thrilled to be joining the team at Mamamia," Harvey said. "Jason, Mia, and the team have built an incredible business with an inspiring purpose and an incredible connection with millions of Australian women across multiple platforms. It will be an absolute privilege to go to work every day, being part of such an important and powerful voice in the community, and I am so fortunate to move from one incredible media company to another as they continue to grow."

Mamamia's Co-Founder and CEO, Jason Lavigne, welcomed Harvey's appointment. "We are delighted to welcome Nat to Mamamia as our new Chief Revenue Officer. Her extensive and senior experience in both agency and media, and her deep industry connections, will further our ambitious growth plans, and in turn fuel our purpose, of making the world a better place for women and girls."

The company is bidding farewell to current CRO, Tony Prentice, who has played a significant role in evolving the company's commercial teams and processes. His departure marks the end of an era, but the arrival of Harvey signals a promising future for Mamamia as it continues to expand its reach and influence among Australian women.