The founding Editor of CMO Australia, Nadia Cameron, joins today, cementing the Mi3 team as Australia’s most senior and authoritative B2B publisher across the converging industries of marketing, tech, media, agencies and consulting. 

Cameron will have a joint role, continuing her editorial leadership for marketers and marketing along with a publishing remit to help build out a considerable slate of new initiatives and alliances Mi3 is developing. 

The appointment of Cameron follows the arrival of Andrew Birmingham and Arvind Hickman this year – Birmingham’s leads Mi3’s industry coverage across tech in CX, martech, ecom, data and analytics and likewise Hickman for media, agencies and consulting. 

Birmingham is a veteran tech editor, a former Associate Publisher at the Financial Review Group and, before joining Mi3 in January, was Group Managing Editor at Next Media for titles including iTnews, CRN and Digital Nation.

Hickman returned to Australia in June – most recently he was UK Media Editor for Campaign and prior was Editor of PRWeek UK. He has served in senior editor and journalist roles across the business and construction sectors and spent three years between 2015 and 2018 in Australia, most of it reporting for AdNews. 

Former Mi3 Editor, Brendan Coyne, returned to the UK mid-year as Mi3 Associate Editor, charged with ensuring quality control across Mi3’s expanding editorial coverage. Additionally Coyne is a specialist across privacy, regulation, retail media, ESG and adtech and continues to file each week beyond his editing role.

Cameron’s appointment rounds out Mi3’s ambition to contribute to considered industry debate and meaningful progress and professional development across four core industry sectors and professions: Marketing and Marketers; Media; Agencies; and Technology with a focus on customer experience (CX), martech, ecommerce and data and analytics. 

Cameron’s expertise and reputation in marketing and with marketers is second-to-none – Mi3’s coverage will be broader and deeper with her arrival while her publishing experience will also see her help lead Mi3’s significant pipeline of new publishing initiatives in coming weeks through 2024 – and design and build new programs.

Her expertise as a media, brand and digital publishing specialist, and as a journalist and professional community builder has been shaped by 23 years covering marketing, B2B, technology and business for publications in Australia and the UK.

She has worked across digital media properties, magazine publications and events supporting professional and consumer audiences including CIO, Australian Reseller News, Exhibition News and PC World. 

Cameron is best known for founding CMO Australia, a B2B media brand that covered Australia’s marketing leaders and became a catalyst for marketer community connection and professional credibility. 

As CMO’s Publisher and Editor, Cameron orchestrated editorial and brand strategy across a growing portfolio of products, including the widely regarded CMO50 program, recognising Australia’s most innovative and effective marketing leaders between 2015-2022.

CMO’s closure in February was down to what it's global publisher, Foundry (formerly IDC), said in a statement followed a review of its international operations and structure that meant CMO was "not something the business can map to other markets and scale in the way it has other flagship media brands represented locally and internationally such as CIO, CSO, Computerworld". 

Since then Cameron has been working on an array of content, production and event projects across the marketing and technology sectors, including a six-part CulturalPulse podcast series - CALD Talks - Boomtown’s CMO Advocacy program, ADMA Global Forum, IAPA Skills & Salary Survey and several Australian Computer Society publications. 

“Over the past 10 years I’ve formed a unique connection with the marketing leadership community by helping them build their expertise, knowledge and stature as business professionals and strategic growth leaders,” Cameron said. “And that’s happened through high-quality and thoughtful content, peer-to-peer connections and useful programs and platforms that elevate marketing’s role and remit. I’m driven not just by asking why marketers need to do what they do, but how they do it better. 

“These are the very imperatives the team at Mi3 are also driven by. Over the past four years Mi3 has been striving to set the bar higher for our industry by delivering premium industry content that doesn’t just report on what’s happening in the industry, but asks why it’s important, and how we learn from it. 

“In joining Mi3 I look forward to being able to continue playing a role in delivering the platforms, programs and content the marketing community needs to grow and thrive.”

Cameron said it was a particularly challenging cycle for marketers right now. “We’ve seen marketers becoming technologists, data experts, privacy governance chiefs, customer experience custodians, creative leaders, digital strategists, the ultimate cross-functional influencers across organisations and more. The rise of AI and ever-stronger expectations of cultural, societal and environmental accountability are additional headwinds – and opportunities – for how marketers do their jobs responsibly and with grace.”

She said elevating marketers to a stronger position in delivering customer and business growth remains fraught with difficulty. 

“We all know the transformative ingredients feeding into this moment in time for brands and marketing teams and as much as we’ve seen exciting new capabilities coming into marketer remits, I know many are still coming to grips with what it all means and how to pull these converging developments into ensuring they remain a respected and effective contributor to business.” 

“It’s with these considerations and challenges in mind I join the Mi3 team and look to forge new initiatives in 2024.”