Yahoo has announced the appointment of Hayley Treasure to its growing satellite sales team. The appointment was made through long-term sales partner, Media Tonic.

Treasure, who brings over 14 years of media sales experience across out-of-home, broadcast TV, and digital media, will be responsible for expanding Yahoo's presence in the independent agency sector within New South Wales (NSW).

Treasure spent eight years at Spotify, managing Agency Sales across Australia & New Zealand. In her new role, she will support independent agencies in NSW on their digital transformation journeys, providing exclusive access to Yahoo’s full range of advertiser solutions and premium media brands.

This appointment builds on Yahoo's partnership with Media Tonic in South Australia and Western Australia, which continues to strengthen the company's presence across the Australian market.

"Yahoo’s DSP business in Australia is seeing double-digit growth with our enterprise priority partner strategy. We see a significant opportunity for growth through strategic partnership with independent agencies," Managing Director of Yahoo Australia, John McNerney, said. "Hayley's extensive experience and strong industry relationships will be crucial in supporting these agencies as they carve out a healthy market share."

Treasure has been recognised as both the TV Rep of the Year 2017 and Digital Rep of the Year 2019 by Media in NSW, and was named in the 30 under 30 in 2019. Her appointment comes as Yahoo’s DSP business in Australia is experiencing double-digit growth with their enterprise priority partner strategy.

"Yahoo has paved the programmatic path forward with transparent, data-driven, and highly effective omni-channel advertising solutions for clients and I am committed to expanding their footprint within the Australian marketplace," said Treasure.