Australian skincare brand Dermal Therapy has unveiled its first-ever nationwide out-of-home (OOH) campaign featuring six Australian beauty and lifestyle influencers, including Roj Torabi, who has been made the brand's firs Creative Director.

Joining Torabi in the campaign, which is titled 'IT WORKS', is Liz Claire, Max May, Olivia May, Onella Muralidharan, and Alex Davidson.

The campaign rolled out across Sydney, Melbourne, Brisbane, Adelaide, and Perth on June 2, 2024, and is set to run for 12 weeks. It aims to celebrate the diverse beauty and skincare needs of Australians and showcase Dermal Therapy's commitment to providing effective, dermatologically tested products.

The influencers will be featured in creatives that will appear across high street and railway billboards, in-store point of sale material, and the brand’s owned social channels.

Steven Sher, founder of Dermal Therapy and Lacorium Health, said: “We are incredibly excited to launch our first out-of-home campaign with such a talented and diverse group of influencers. Each of these individuals brings something unique to the table, and together, they represent the heart of Dermal Therapy – effective skincare for real people. We hope this campaign will inspire more Australians to take their skincare seriously and discover the benefits of Dermal Therapy products.”