McCann Melbourne has appointed highly awarded BBH London Creative, Psembi Kinstan to the newly created role of Executive Creative Director.

Psembi returns to Melbourne from a stellar career in the U.K, working for BBH and VMLY&R, where he was the youngest Creative Director in history to be appointed by both networks.

Prior to returning to Australia, Psembi helped creatively lead BBH’s successful pitches for Audi, Barclays and Publicis networks’ global Western Union business win. His campaign for M&S Christmas “won Christmas” in 2016 and received over 100 million unpaid views, and his Winter and Summer Olympics campaigns received 60 million between them. 

“I’m thrilled to be joining McCann and Hero at such an exciting time with a bucketload of momentum behind them across the entire country. The ambition and energy that Ben, Pat and Coulson have is inspiring, and their desire to make properly populous and famous work is right up my alley," Psembi says.

"I’m looking forward to getting stuck in and working with some great brands and really good humans. Plus the creative department at McCann is genuinely one of the nicest and most talented groups of people you could hope to hang out with, even on Zoom.”