All bets are on: Atomic wins Ladbrokes and Neds business

News 2 Nov 2022 - 1 min read

All bets are on: Atomic wins Ladbrokes and Neds business

By Staff writer

Horses for courses: Atomic chair Barry O'Brien.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Atomic 212

Atomic has pulled off a double header, landing the Ladbrokes and Neds business, consolidated under the Entain stable, seeing off incumbent Essence and other holdcos vying for the business.

“Atomic 212° stood out as a strong cultural fit with a performance DNA. They demonstrated a focus on accountable media and ROI, which we were thoroughly impressed by,” said Group CMO, James Burnett. “Their data driven point of view, confidence and commitment to growing Entain to the number one in the market really stood out.“

Atomic MD Rory Heffernan applauded the “brilliant team minds” that landed the account, giving investment and analytics leaders Tom Sheppard and Lorraine Woods a wrap for delivering “a world class outcome”.

He added: “We look forward to driving growth.”