Coles’ new campaign, Value the Australian Way, urges people to celebrate Christmas at home this year.

With one million more Australians expected to spend Christmas at home this year, according to a Credit Suisse report.

Created by DDB Australia, the campaign reflects the breadth and diversity of Christmas in Australia.

From a backyard BBQ to a picnic on the beach, the 60-second spot showcases "Australian values" and the variety of ways in which people come together for Christmas.

The ad also reflects the rise in home cooking and a renewed appreciation for meals with family and friends, revealed by Coles’ earlier Kitchen Census Report surveying 5500 Australians.

The launch of the multi-channel campaign will continue with 30-second and 15-second TVCs created by creative agency Big Red highlighting Coles’ Christmas range, as well as showing how Coles is lowering the cost of Christmas entertaining.

Coles Chief Marketing Officer Lisa Ronson said that after a challenging year for many Australians, Coles is determined to make festive entertaining fun and easy this year so customers can enjoy their time with family and loved ones.

“Our Christmas campaign perfectly encapsulates our new brand positioning, Value the Australian Way, for the holiday season showcasing what we’re looking forward to most this Christmas; the small moments of connection with our loved ones,” Ronson said.

“We are so inspired by our customers and this Christmas we want to pay tribute to them. Our campaign is all about the special moments that are created between family and friends when they come together to share food."