Budget Direct has launched its inaugural Pet Insurance campaign, featuring 'Chief', the canine star of its Insurance Solved campaign.

The campaign, created by 303 MullenLowe, is the latest installment of the ongoing Insurance Solve platform, including a new TVC titled 'Flashback'.

Chief Growth Officer at Budget Direct, Jonathan Kerr, said: "For several years we’ve seen Chief taking an important role within Budget Direct’s Insurance Solved campaign. We know Australians love seeing the super smart Chief help out in all sorts of situations, but we took this opportunity to show another side to her a relationship with Sarge in this latest spot", Kerr said.

Budget Direct's Pet Insurance product recently won Canstar’s 2024 awards for Outstanding Value Pet Insurance and 2024 Outstanding Value Pet Insurance with routine care. The Insurance Solved platform is a finalist in both 'Long Term Effects' and 'Brand Value' categories of the 2024 Australian Effie Awards.

The 'Flashback' campaign will initially roll out in Queensland across TV and online.

"A chocolate mishap is a familiar issue to many pet owners, so we have no doubt they’ll relate to this story as much as they have in our other Insurance Solved executions," said Kerr.