Australia Post appoints Amber Collins as CMO

News 2 Sep 2019 - 2 min read

Australia Post appoints Amber Collins as CMO

By Media release - Australia Post

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Australia Post has announced the appointment of Amber Collins to the position of Chief Marketing Officer (CMO).

Amber brings valuable experience from an international career spanning over 20 years in advertising, branding, product development, digital experience and retail marketing.

Most recently, Amber held General Manager positions over nine years at Coles and Target spanning Brand & Media, Digital Marketing, Housebrand and Central Marketing where she led well-known campaigns including ‘Good Things are Happening at Coles’, Second Bite and Sports for Schools. She also built acquisition programs for Coles Online, flybuys and Coles Financial Services amongst many others.

As CMO, Amber will have overall enterprise responsibility for developing and executing marketing strategy and plans to support revenue and growth ambitions, as well as leading the priority to create an iconic brand that Australians know and love so they’ll be loyal beyond reason, as measured by increased foot traffic. She will work hand in hand with Business & Government and International colleagues to ensure we help them achieve their business goals and grow our business in all areas.