Buy-now-pay-later platform Afterpay will launch its bi-annual shopping event, Afterpay Day, with a 'Mystery Market' pop-up at Pitt St. Mall Sydney.

Afterpay Day will run from 8am AEST on Thursday 15th August through Sunday 18th August, with the Mystery Mart kicking off at 9:30am. The pop-up will give 1,000 lucky Afterpay customers the chance to win free products and experiences including Dyson Airwraps and $1,000 Webjet vouchers.

To enter the Mystery Market, customers must have downloaded the Afterpay app, set up the Afterpay card, and be one of the first 1,000+ people lined up when the doors open.

Trade and Partner Marketing Director, ANZ, Afterpay, Kevin Azzopardi, said: “Afterpay Day has become one of the most hotly anticipated biannual sales events of the year. This August, we want to create something truly unique and exciting for our customers. The Afterpay Day Mystery Market is an opportunity for shoppers to get their hands on products and experiences from the country’s favourite retailers for free, bringing a sense of adventure, surprise and delight to the shopping experience. Whether you’re vying for tickets to jet overseas with Webjet, wanting to don the latest hairstyles with a new Dyson Airwrap, or nabbing a pair of Apple AirPods Max from JB Hi-Fi, make sure you grab an unmissable deal this Afterpay Day.”

Afterpay Day is touted as the 2nd largest owned retail sales event on the calendar, with deals and offers from brands including Dyson, MYER and THE ICONIC.