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Posted 02/04/2024 9:43am

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Town Square on the move,
Melbourne's lanes their new abode,
A fresh chapter starts.

In partnership with
Salesforce

Town Square heads to Melbourne's lanes ahead of 20th anniversary

Melbourne-based independent creative agency, Town Square, is set to relocate to Melbourne's iconic laneways as it approaches its 20th anniversary. The agency, which has spent a decade at the historic St Matthew’s Church Hall in Prahran, is moving to 18 Oliver Lane, off Flinders Lane in Melbourne. The new office location is touted as more energy efficient and environmentally friendly, combining architectural character with natural light.

The move is also aimed at providing a more convenient location for the Town Square team who live across greater Melbourne, Geelong and Ballarat. Town Square collaborated with local interior designers Made For and furniture curation stylists Wildflower to design the new office space.

Founder of Town Square, Danielle Moeller, said, "It’s been our privilege to work together in a building with the rare character and precious heritage of the old St Matthew’s Church Hall on High Street, Prahran. But all good things come to an end and this is an opportunity to embrace that change and build Town Square’s future growth as a dynamic and progressive agency in the heart of Melbourne. We were drawn to the vibrancy of Melbourne’s CBD and want to play our own small part to help rejuvenate the city centre after many years of quiet streets, empty offices, closed cafes and restaurants. Most importantly, while we continue to offer flexible team working, our new location makes it easier for us to come together for the benefit of our people and clients."

In recent times, the agency has bolstered its team with the hiring of Jeff Malone, ex Cummins, TBWA and MullenLowe, as chief strategy officer, and Greg Beer, ex Uncommon Studios, Mother and Wieden + Kennedy London, as head of art. Town Square works with clients including Hilton Hotels, The Ghan, Qatar Airways, EGO Power Equipment, Villawood Properties, Armaguard and The Big Issue.

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