Technology solutions company, Ingram Micro, has struck a new partnership with Meta to enhance the accessibility of the social media giant's Virtual Reality (VR) offerings in Australia and New Zealand.

The collaboration aims to introduce customers to virtual and augmented reality, leveraging Ingram Micro's vendor relationships, distribution network, and technical experience to expand the availability of Meta's VR products and services.

"With technology trends changing rapidly and constantly, we identify emerging technologies and solutions to help partners cross-sell, upsell and expand into new markets. With the launch of Ingram Micro Xvantage(tm) this year in Australia and New Zealand, our customers and vendor partners will be able to search products, make and track orders, see their active credits, and track invoices, returns and claims through a single pane of glass. Our revolutionary platform ecosystem is designed to simplify the way we do business through a seamless and personalised experience," said Ingram Micro's Senior Vice President and Chief Country Executive, Tim Ament.

The partnership will enable businesses to integrate virtual reality into their operations through the Meta Quest for Business platform, making way for immersive experiences that could help to enhance productivity and foster collaboration.

Meta's VP of B2B Commercial Sales, Christine Trodella, emphasised the transformative potential of mixed reality technologies for learning and development.

"The groundbreaking advancements in mixed reality technologies enable users to learn through active hands-on experiences versus passive information absorption. This is a game-changer for learning & development, transforming the way users learn and retain new skills," she said.

Ingram Micro's Director, Advanced Solutions Group, Specialty and Commercial for Australia, Hope McGarry, said that new technologies were enabling new ways of working, learning and creating. "Our team at Ingram Micro is thrilled to lead this future of work transformation, bringing the potential of the metaverse and immersive VR technologies to individuals, businesses, and educational institutions across the region with our distribution platform," she said.

Ingram Micro offers cloud solutions to enterprise and government sectors, with 1,500 vendor partners worldwide.