Data Army, an Australian data consultancy, has announced a strategic partnership with Hightouch, a Composable Customer Data Platform. The collaboration aims to provide Australian businesses with solutions to activate audiences and other customer data points directly from their organisation's data warehouse. As a Hightouch Solution Partner, Data Army will leverage Hightouch’s platform to build holistic solutions for organisations wanting to use their customer data to deliver personalised and unique omnichannel customer experiences.

Data Army has recently focused on data consulting as its main service offering, specialising in cloud technology and the modern data stack. Hightouch's platform turns the data warehouse into action, allowing businesses to sync data from any data warehouse into the tools that a business runs on. Data Army is Hightouch’s first 100 percent Australian-owned and based partner.

"This partnership marks a milestone in our commitment to providing clients with the most advanced and effective data solutions," said Michael Ogilvie (pictured), Director at Data Army. "Hightouch's innovative customer data platform aligns seamlessly with our mission to elevate the standard of data-driven excellence. Together, we can deliver optimum client outcomes, leveraging the combined strengths of Data Army's expertise and Hightouch's cutting-edge technology."

Data Army will assist in customer data platform implementations and the design and creation of customer 360 projects which leverage Hightouch as the action layer on the cloud data warehouse. Hightouch is trusted by leading organisations like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop.

"There's a massive shift towards the cloud data warehouse as the single source of truth across an organisation," said Kashish Gupta, Co-founder and Co-CEO of Hightouch. "All teams need the infrastructure and tools to use this data, and we're excited to partner with Data Army to address the growing demand to manage and activate customer data at scale."