Spiderman drove 40% of admissions over big cinema summer: Val Morgan
"The performance of cinema over the Christmas and New Year school holiday period has been nothing short of outstanding," Val Morgan Cinema MD Guy Burbidge says.
Spiderman: No Way Home is now the third biggest film in Australian box office history, driving 4.1 million tickets. That one film represented 38 per cent of the summer’s 10.7 million admissions. Val Morgan says there are more blockbusters to come.
What you need to know:
- Cinemas across Australia recorded 10.7 million admissions between December 16 and January 30.
- Spiderman: No Way Home represented 4.1m of these, the third biggest movie of all time in Australia.
A slate of blockbuster films in the school holiday period drove more than 10 million cinema admissions in a little over six weeks.
Between December 16 and January 30, 10.7 tickets were sold, Val Morgan says.
Spiderman: No Way Home took out the top spot – not only for the year, but it became the third biggest film in Australian box office history with 4.1m admissions so far.
It had a big lead over the second most-popular film, Sing 2, which recorded 1.3 million tickets.
About 45 per cent of these admissions represented the 18–39-year-old category, Guy Burbidge, Managing Director of Val Morgan Cinema, said.
“This summer proved that both the consumer and advertiser confidence in cinema is strong, delivering impressive audience results across the board and our largest revenue month since December 2019,” he said.
Upcoming films include Uncharted, starring Tom Holland, and The Batman, starring Robert Pattinson.
