Adgile Media makes key hires to scale TV data business, more to come

News 1 Dec 2020 - 1 min read

Adgile Media makes key hires to scale TV data business, more to come

By Press release - Adgile Media

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Adgile Media has made a further two key hires as it bids to rapidly expand its TV data and effectiveness business.

Stu Carr is Adgile's new Director of Customer Insights. Carr was most recently head of measurement at Starcom and previously led the analytics and insight unit at Publicis Media ANZ. He brings almost two decades of media agency experience in both data management, analytics and activation, as well as media strategy, planning and buying.

Erin Rolla is Adgile’s new Customer Servicing lead. Rolla joins from Seven Network, where she was Campaign lead in Strategy & Solutions. Prior to that she was Senior Investment Manager at PHD and brings to the business some 15 years of media planning and buying experience across both publishers and agencies.

Paul Evans, who took the helm as CEO last month, said both roles are "critical" in driving growth and said further hires will follow in 2021 as Adgile aims to scale its TV data business, which is based on visual recognition technology.