NewsMediaWorks says PWC's negative print outlook 'inexplicable'

News 1 Jul 2019 - 2 min read

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NewsMediaWorks has questioned the accuracy of PwC’s 2019-2023 print advertising forecasts contained in the Australian Entertainment & Media Outlook report published earlier this month.

The Australian Entertainment & Media Outlook claims to be ‘Australia’s leading industry forecasting report’.

As billions of media advertising dollars are on the move annually, it is vitally important that the forecasts are consistently accurate, says the organisiaion.

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

PwC inexplicably forecast accelerating declines in print advertising at a compound annual rate of -20% despite having four years of actually lower declines from 2014 to 2018 of CAGR of -11.5%.

Peter Miller, CEO of NewsMediaWorks, said: “A key component in the continued viability of news media is advertising sentiment, which is being negatively impacted by the gloomy PwC print media forecasts.

“NewsMediaWorks has a firm grip on the revenue realities and prospects of its members and we have already successfully managed the transition to digital and have strong and growing audiences across platforms. We look forward to reviewing the current forecasts with PwC. ”