Dentsu trumps Sorrell's S4 in opening Adobe salvo

News 1 Jul 2019 - 2 min read

Dentsu trumps Sorrell's S4 in opening Adobe salvo

By Adobe - Media Release

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

Adobe’s marketing symposium in Sydney last week saw Dentsu’s Accordant trump Biztech, the latest acquisition for Martin Sorrell’s S4 Capital, in the opening martech salvo between holding companies new and old.

Biztech took one of the Adobe Partner gongs, but Accordant managed to win two. The winners were:

Adobe Digital Experience Partner of the Year 2019 - Accordant
Adobe Customer Success Digital Experience Partner of the Year 2019 - Accordant
Adobe Multi-Solution Implementation Partner of the Year 2019 - Biztech
ANZ Marketo Partner of the Year 2019 - Resolution Marketing Services
ANZ Magento Partner of the Year 2019 – eWave

The march into martech and data for holding companies continues apace. Sorrell says he’s on the lookout for value, but has criticised some of the data plays by other holding groups in recent months.

Dentsu’s Henry Tajer, however, thinks the network has the real deal. Read Mi3’s interview with Tajer here.