The Pistol issues apology after NBN contract announcement

News 1 Mar 2022 - 2 min read

The Pistol issues apology after NBN contract announcement

By Sam Buckingham-Jones - Deputy Editor

The Pistol CEO Jaime Nosworthy.

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Pitching media pitch

Digital agency The Pistol has apologised after announcing it had signed a contract for the NBN’s social and digital creative account. It has since retracted the win.

The Pistol has apologised for mistakenly announcing it had won the NBN as a client. This was the original story:

The Pistol will shape strategy for the NBN’s Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok channels, while managing creative production.

“In the current landscape of remote working and social distancing, the NBN has had a profound impact by empowering millions of Australians to maintain their employment and quality of life,” Jaime Nosworthy, The Pistol’s CEO, said.

“We will highlight the consumer and business benefits of switching to the NBN and work closely with the NBN to achieve their end goal of narrowing Australia's digital divide.”

Several hours later, it emerged no contract had been signed with the NBN.

The Pistol issued the following statement: "The Pistol, (Tiger Pistol Pty Ltd), would like to retract the announcement we made on 1st of March 2022 in relation to having a partnership with nbn. This is not correct and we have no contract with this company. We sincerely apologise for this error."