Ad Standards has struck a strategic partnership with Australian-owned advertising intelligence platform, Bigdatr, in a bid to step up advertising self-regulation management.

Bigdatr provides insights into competitor marketing activity, including advertising creative and estimated media value. This partnership will grant Ad Standards access to Bigdatr’s extensive advertising creative database, enabling them to quickly identify ads that are the subject of community complaints.

"Australians can be exposed to thousands of ads every day and obtaining copies of ads that are the subject of complaints can sometimes pose a challenge. Integrating Bigdatr's comprehensive creative database into our operations will enhance the speed of ad complaint resolution and foster a more responsive and accountable advertising industry," said Ad Standards Executive Director, Richard Bean.

"This partnership marks a significant step forward in our mission to ensure responsible advertising practices, and we thank Bigdatr for supporting us."

Managing Director at Bigdatr, Bernard Brkic, was thrilled to announce the partnership.

"Providing Ad Standards with access to our platform underscores our commitment to revolutionising the advertising landscape and to supporting Australia’s advertising self-regulation system. We know how valuable our creative database is to our clients for competitor tracking purposes, and we’re pleased to be able to share this resource with Ad Standards where it will help to fast-track ad identification and streamline complaint resolution," he said.