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Mi3 Special Report:

Marketing & Customer Benchmarks: FY2025 Outlook

  • Three-speed marketing economy emerges for budget settings
  • B2B execs markedly upbeat v B2C peers
  • Customer Lifetime Value (CLV) surges in future KPIs
  • NPS retreats
  • More in-housing & simplification coming for advisors, agencies
  • AI: top five uses cases now and next
  • Swing to performance marketing from brand investment
  • "Brand" remains top KPI with CLV
  • 18 marketers vox pop their top personal - not professional - CX moments, brand campaigns and loyalty programs they actually use. And do they actually "love" any brands... surprising

Three-speed marketing economy emerges. Remit creep, complexity crunch, KPIs shift, advisor-agencies consolidate. Read all about it in a new benchmark series for marketers and marketing.

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Marketing & Customer Benchmarks: FY2025 Outlook

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The Pulse

This Week's Poll

The Pulse The ad market is down, marketers are concerned about the cost of living impact on 2024 consumer/customer spending. Are you:
Choices

Vote to see the results

Our Previous Poll

The Pulse Nine sales chief Michael Stephenson thinks the negative ad market may have bottomed out. Marketers (and agencies) are you planning to increase ad budgets beyond the Xmas quarter?

8%

Yes – by more than 10%

26%

Yes – by up to 10%

51%

No – maintaining current trajectory for foreseeable

15%

No – cutting further
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