Mi3 Special Report:
Marketing & Customer Benchmarks: FY2025 Outlook
- Three-speed marketing economy emerges for budget settings
- B2B execs markedly upbeat v B2C peers
- Customer Lifetime Value (CLV) surges in future KPIs
- NPS retreats
- More in-housing & simplification coming for advisors, agencies
- AI: top five uses cases now and next
- Swing to performance marketing from brand investment
- "Brand" remains top KPI with CLV
- 18 marketers vox pop their top personal - not professional - CX moments, brand campaigns and loyalty programs they actually use. And do they actually "love" any brands... surprising
Three-speed marketing economy emerges. Remit creep, complexity crunch, KPIs shift, advisor-agencies consolidate. Read all about it in a new benchmark series for marketers and marketing.
DOWNLOAD THE REPORT HERE