Analysis of 1,000 company financial reports by IAB Europe underlines that marketing costs are rising while growth is slowing. That’s forcing some major shifts and accelerating those already in play...

Fifty per cent of consumers participating in Walmart’s car seat recycling program were net new customers for the retailer. BiC’s writing instruments and Royal Canin’s pet food packaging recycling programs...

The emergence of ‘fractional’ and ‘composite’ CMOs is spinning off multiple iterations but for the former CEO of Virgin Mobile, ex-Telstra marketing boss and one-time global head of CX at...

The government has yet to decide whether to create a single centralised system that all social media platforms would need to integrate with, although that would be unusual according to...

GroupM is making a major play for commerce revenues as retail media continues to rise. Ex-Amazon and IPG Mediabrands' Cadreon boss, Marc Lomas, is spearheading the play – along with former...

Virtual professor Mark Ritson reckons key strategic marketing planning functions face automation within five years or so. Marketing and its supply chain should prepare accordingly, though Ritson thinks creative agencies may...

Dentsu Creative ECD Sarah McGregor has parted ways with the business, meanwhile Kmart might be ending its on-again-off-again relationship with the agency as a creative pitch looms.

Suncorp’s CMO Mim Haysom confirmed the now insurance pureplay had consolidated its nine insurance brands with Publicis-owned Leo Burnett after a sweeping review of its creative and production partners in...

Seven's new leadership has had to align fast following a major clear out, though some agency chiefs suggest they’re not quite there – yet – as a cohesive unit. Meanwhile, a...

Using a physical newspaper to convince young blokes to stop driving while under the influence of alcohol isn’t necessarily the first thing that springs to mind when plotting out a...

Cummins & Partners is without a CEO after Michael McConville's departure from the indie creative shop. It is not yet clear whether his role will be replaced. The former Adam&EveDDB...

Commbank’s push for high margin ad revenues from its owned media and data will likely see more banks, telcos, utilities, petrol-convenience stores and travel companies break cover – and could...

Expect more structural upheaval in the $14bn ad market in the next 12-18 months as more corporates like Commonwealth Bank’s move this week to monetise owned media assets join retailers in...

When Mike Napolitano landed at DDB Group Melbourne the once mighty agency had withered to 15 employees. Four years later, more than 100 people make up the integrated structure that has...

Three years after taking on the daunting challenge of rebuilding respect for the AMP brand, Renee Howie has been lured by the appeal of a group-level executive role to join Insignia...

Brands and publishers were put on notice yesterday that policing, fines and infringement notices are coming over the use, disclosure and consent required for tracking pixels on websites – and the likelihood...

Former GroupM stalwart and one-time Maxus Australia boss Dave Gaines has built a USD$400m-billing independent agency in New York that doesn’t make any money on media mark-ups. He thinks audience...