Tech investment advisor Terry Kawaja – the man behind the adtech Lumascape – thinks adtech’s lean M&A period might be about to turn, driven by an incoming wave of what...

When Mike Napolitano landed at DDB Group Melbourne the once mighty agency had withered to 15 employees. Four years later, more than 100 people make up the integrated structure that has...

Three years after taking on the daunting challenge of rebuilding respect for the AMP brand, Renee Howie has been lured by the appeal of a group-level executive role to join Insignia...

In an Upfronts seasons that has centred around big plays on repositioning audiences and measurement, tech-led data pushes, and transformative programming decisions to better reflect a ‘total TV’ approach, SBS...

Generative AI costs have plummeted 80 per cent in less than two years since OpenAI launched ChatGPT. Some of the world’s biggest firms have rolled out company-wide use cases, saving...

Former GroupM stalwart and one-time Maxus Australia boss Dave Gaines has built a USD$400m-billing independent agency in New York that doesn’t make any money on media mark-ups. He thinks audience...

Using a physical newspaper to convince young blokes to stop driving while under the influence of alcohol isn’t necessarily the first thing that springs to mind when plotting out a...

This year’s winner of the Australian Marketing Institute’s Certified Practising Marketer award, Paper + Spark’s Paul Everson, is in plenty of conversations right now, but reports a market afraid to...

Nine is touting younger audiences on its total TV services, claiming one in three signed in viewers are millennials. It's gunning for more, per Director of 9Now and programming Hamish...

There were audible gasps when the Treasury Wine Estates board saw the first non-red Penfolds Grange gift box designed by creative collaborator, Japanese artist, Nigo, earmarked for the ever-younger luxury...

Personalised Plates Queensland (PPQ) has overhauled its data-driven approach to marketing on top of a new platform implementation built upon Tealium, Dotdigital and Craft CRM. It's part of a wider...

It is a mistake to pit the priorities of online safety against those of online privacy, and many of the people who do so represent the interests of giant digital...

Lee Stephens, the former boss of Australia’s first listed digital agency e-mitch – a spinoff by the late Harold Mitchell’s Mitchell & Partners – and onetime boss of Carat ANZ is...

Foxtel's aiming to beat OzTam to market with its own trading currency – with the two set to land days apart. That could prove bumpy for media agencies. Foxtel Media boss...

Ill-conceived KPIs have led marketers down the murky path of less-than-informed consent. Now regulators are mobilising and it's time to ditch old-world data sets and processes, say those in the...

Omnicom Media Group’s CEO Peter Horgan announced he would leave the firm next year, after tripling the business over a decade and carving out a market position around media transparency. But...

Artificial intelligence makes for solid panel fodder at an event like SXSW. The playbook goes that creativity and insight will overcome a sea of machine-generated same, and that humans will be...