Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 12 Jul 2022 - 6 min read

Part Two: The marketers-only master cookie update – Google may delay third-party cookie crunch with no clear replacement; the winners, losers plus key takeouts, no regrets actions for marketers

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

Marketers are being criticised for being unprepared for the impending cull of third party cookies. But the path to post...

Industry Contributor 11 Jul 2022 - 5 min read

Part One: The marketers-only master cookie update – what every marketer should be telling their leadership team and asking of their agency and tech partners

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

The cookie debate has many conflicting voices and self-interested agendas, so here’s a perspective for marketers from Luxury...

Industry Contributor 11 Jul 2022 - 4 min read

The Cannes bubble: industry needs to change what it's talking about, thinking about, and actually doing

By Justin Graham - CEO, M&C Saatchi Group

It feels a little uncomfortable to be in advertising right now, says M&C Saatchi group boss Justin Graham, fresh back from...

Industry Contributor 7 Jul 2022 - 4 min read

Five tips to avoid your agency being an expensive disaster (from an agency boss)

By John Vlasakakis - Co-founder, Next&Co

Partnering with the right agency is one of the most impactful decisions marketers can make. When both parties have their...

Industry Contributor 6 Jul 2022 - 4 min read

What Red Bull, Nespresso, Aldi - and behavioural science - can teach us about brand framing and context over content

By Dan Monheit - Co-founder & Director of Strategy, Hardhat

Context matters far more than content, argues Behavioural Science expert and Hardhat co-founder Dan Monheit argues. Therefore...

Industry Contributor 5 Jul 2022 - 4 min read

Human v machine intelligence: Google has made its biggest change to Google Ads since… ever?

By Gary Nissim - Managing Director, Indago Digital

Performance Max is Google’s next iteration of campaign in Google Ads, and it’s at once exciting, scary, and powerful – and...

Industry Contributor 22 Jun 2022 - 4 min read

‘If you can’t build your brand on TikTok, then you don’t have a brand’: How specialising too early is choking the talent pipeline, narrowing skill-sets, undermining marketing

By Justin Papps - Partner, Sayers Brand Momentum

The talent crunch has exacerbated a trend towards overspecialisation in those entering the workforce, at the expense of...

Industry Contributor 22 Jun 2022 - 4 min read

Programmatic digital out-of-home: Growth curve to steepen as market clears hurdles, grasps tech fees and pricing is flex trade off

By Brad Palmer - National Programmatic Director, JCDecaux

There’s debate around “tech tax” and disparate pricing within programmatic out-of-home (pDOOH). But the reality is that the...

Industry Contributor 6 Jun 2022 - 4 min read

Vale Peter Harvie: CHE founder, Austereo Chair, advertising great

By Mark Coad - CEO, Medibrands

The advertising and media industry marks the passing of man who gave back more than most people will ever realise. CHE co...