Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 7 Mar 2022 - 4 min read

Breaking bad: it’s time to ditch ‘fight or flight’ chaos work state and reset for personal growth – before the wheels come off

By Stephanie Douglas-Neal - Managing Director, PHD Sydney

Agencies across Australia reopened their doors and welcomed back staff last week. But the ‘new normal’ has to change, says PH...

Industry Contributor 1 Mar 2022 - 4 min read

Tumbleturn Media boss: Clients must lean into the media agency talent crunch – or carry on behaving badly, make it worse and pay the price

By Jen Davidson - Principal, Tumbleturn Media

The talent supply versus demand trajectory isn’t pretty and brands are exacerbating the crunch by issuing unreasonable...

Industry Contributor 28 Feb 2022 - 5 min read

My Muscle Chef marketing boss: For anyone leaving agencies to go brand-side, here’s what you need to know about strategy, tactics and the myth of best practice

By Liam Loan-Lack - Head of Marketing, My Muscle Chef & Scholar, The Marketing Academy

Marketing Academy Scholar Liam Loan-Lack joined My Muscle Chef from UM last October. For those thinking about leaving...

Industry Contributor 23 Feb 2022 - 4 min read

Brands need to remember Mardi Gras was a protest before it was a party

By Josh Green - Associate Strategy Director, Spark Foundry

Just because a brand can align itself to Mardi Gras doesn’t always mean it should, says Spark Foundry’s Josh Green. Those...

Industry Contributor 22 Feb 2022 - 5 min read

Leading BPAY Group’s product team when you have never worked in product: A marketer’s guide to working outside of marketing – and backing your skills to deliver

By Brittany Kury - Head of Product, BPAY Group | Scholar, The Marketing Academy

After the best part of a decade in marketing at BPAY Group, Brittany Kury last year backed herself to take on the Head of...

Industry Contributor 18 Feb 2022 - 3 min read

It’s only February but we already need to head off burnout – before it's too late

By Sharni Ames - Head of Solutions, Hatched

Covid has increased the hours worked and workloads. Without the relaxing summer we all expected, that’s a recipe for burnout...

Industry Contributor 14 Feb 2022 - 5 min read

Tall orders, tall poppies, no booze and active shooter training – ex-cruise line marketer on navigating the US-Australian corporate cultural divide while Covid sunk the world

By Jayne Andrews - UK-based consultant, ex-Senior Director, Brand & Advertising, Carnival Cruise Line (North America) | Scholar, The Marketing Academy

Jayne Andrews went from running Carnival Cruise Line’s Australian marketing operations to heading its brand and advertising...

Industry Contributor 8 Feb 2022 - 4 min read

First party walled gardens: How CommBank, Woolworths, Coles, Visa, Mastercard are taking on Meta and Alphabet, and where that leaves everyone else

By Tim Tyler - Managing Partner, Ellipsis & Co.

CommBank is leading the counteroffensive against platforms that are eating the world, with Woolies, Coles and the major card...

Industry Contributor 7 Feb 2022 - 6 min read

Harvard, McGill and Melbourne Uni designed a creativity test algorithm: Here’s how Optus Innovation Strategy lead Anshika Grover scored – and why competency hinders creativity

By Anshika Grover - Innovation Strategy Lead, Optus | Scholar, The Marketing Academy

There is so much uncertainty around creativity that “we often reject it for predictability and convention”, Anshika Grover ci...