Independent digital marketing agency, Orange Line, has been appointed as the new marketing partner of record for Abano Healthcare, Australia's largest dental support organisation.

Abano Healthcare provides services to over 250 locations and more than 700 clinical partners across Australia and New Zealand. Orange Line's role will focus on comprehensive digital marketing solutions, including paid media, SEO, CRO, data & analytics, and organic social media for Abano's leading brands such as Lumino The Dentists, Maven Dental, and 1300 SMILES Dentists.

Co-Founder of Orange Line, David Einstein, said: "Our experience crafting tailored digital marketing strategies for dental and healthcare practices allows us to bring a wealth of industry insights to Abano and drive measurable growth across their brands. Our appointment is testament to the agency's ability to handle international clients and execute high impact campaigns across multiple markets and regions. We're excited to work closely with Abano throughout the next stage of the brand's evolutionary growth journey".

Chief Marketing Officer at Abano, Duncan Armour, said: "Orange Line's expertise perfectly aligns with Abano's growth ambitions, and we trust them to elevate our brands across the network and further strengthen our presence in the dental space across Australia and New Zealand".

Orange Line's recent clients include Skyscanner and Fantastic Furniture, and its portfolio also includes global work with AWS, Jackson Hole, Berkshire Hathaway and others.