The Idea Shed has hired former Dentsu Creative Head of Design John Fairly as the independent creative commerce agency's new Design Director.

Fairly has spent the last six months free-lancing after finishing up with Dentsu in March, and during that time has worked with The Idea Shed on a freelance basis to pitch and clinch numerous new accounts, including Australian Catholic University and the NSW Government.

Before relocating to Sydney in 2021, Fairley held senior creative management roles in London agencies. He has a reputation for creating imaginative, impactful, and emotionally engaging campaigns, identities, and brand communications. His portfolio includes high-profile projects for clients such as American Express, The Iconic, Kmart, NIB, adidas, Estée Lauder, Nike, Rolls Royce, Sony, Universal Pictures, and Vodafone.

Partner and Executive Creative Director at The Idea Shed, John Volckman, said: "John operates at the intersection of pure talent and humility — he knows his craft inside out without a hint of ego. We're excited to have someone of his calibre partner with The Idea Shed. John’s work has built many memorable brands, aligning perfectly with our belief that unforgettable brands are built on creativity that converts. We’re excited to see the influence he'll have on our brilliant creative team, driving simplicity and impact to create even more memorable work."

Fairley will continue to work with his own clients, bringing a diverse range of experiences and perspectives to The Idea Shed.

"I'm really excited to be partnering with such a dynamic and forward-thinking agency. The Idea Shed's commitment to creativity and innovation is something I deeply resonate with. Having worked on several projects over the course of this year so far, I'm looking forward to collaborating with this talented team to create impactful and memorable work," said Fairley.