Cartology, the media business of the Woolworths Group, has extended its Retail Out of Home partnership with Mirvac, marking its first foray into a range of Sydney shopping centres.

The agreement will see Cartology own, manage, and operate over 230 small and large format retail out of home screens within nine Mirvac centres across Australia’s eastern seaboard. The list includes Birkenhead Point (pictured) plus Greenwood Plaza in North Sydney and Sydney's second-largest site in terms of turnover per square metre, Broadway Centre, which attracts over 11 million annual customer visits and houses over 140 local and international brands.

"We're delighted to deepen our collaboration with the Mirvac team. This partnership broadens our Retail Out-of-Home scale, enabling both FMCG and non-FMCG brands to forge meaningful connections with their target audiences at the right moments during their shopping journeys," said Tom Windeyer, General Manager of Commercial Development and New Business at Cartology. "Fuelled by our robust customer insights, we can connect brands to the right customers and deliver more relevant and impactful experiences in-centre."

This announcement follows Cartology's recent growth in its retail out-of-home offering with Vicinity Centres nationwide, bringing its total retail out of home offering to over 3,400 screens.

"Our aim is to create engaging and relevant experiences for our customers across our retail centres and we are confident this partnership with Cartology and the Woolworths Group, will help us achieve that goal," said Alison Flemming, Mirvac’s General Manager - Retail.